Advisor Profile

Seerat Hazir

Picture of Seerat Hazir

Expertise

  • Translating the customers Advertising Brief into a creative storyboard

  • Presenting cost estimates for different options of execution

  • Advertising Communication Planning and Execution

  • Corporate Documentaries & Infommercials

  • TV Commercial Production


Profile

Seerat Hazir, a design graduate from National College of Arts, Lahore, is the CEO of Hazirnet Asia, a tv commercial production house based out of Bangkok and Lahore. His expertise in brand building through advertising communication comes from working as a conceptualiser and then later as a creative head in ad agencies such as MNJ Communications and McCann-Erickson (Pakistan), and also as an ad executive at Packages Ltd where he spearheaded campaigns for Rose Petal and Frost Fruit juices. He was part of the team that launched Tetrapak in Pakistan in 1984.

During the course of his career spanning over 4 decades, he has developed and executed ad campaigns and TVCs for brands that include Citibank, Coca-Cola, Reckitt & Coleman, Mitchell’s, Peek Freans, National Foods, Lawrencepur, Haleeb, Sitara Textiles, Five Star Textiles, Servis Shoes, Care Cosmetics, Golden Pearl Cosmetics, PEL, Emco, HBL, Silkbank, MCB, and DG Khan Cement. He has also scripted, directed, and produced corporate documentaries for SOS Villages, Shaukat Khanum Cancer Hospital, and Microsoft Pakistan, among others.