Amna Iqbal

Expertise

• Market research

• Cost Margin Analysis

• Brand Activations

• Strategy & Planning

• Marketing Plans

• Product Packaging & Design

• TVC Production & Editing Social Media Management

Profile

Amna is a high achieving, result focused, accomplished Brand Management and Marketing professional with over 19 years’ of experience in FMCG

industry.

She has worked for Mitchell’s Fruit Farms Limited for 17 years and her last assignment was Group Brand Manager where she managed the portfolio of 7 categories and over 200 SKUs. While heading marketing department, she has worked closely with production, finance and sales and has first-hand experience on how all these departments need to work together to achieve the overall marketing objectives. She has been involved in devising and analyzing pricing strategies for each category in line with marginal contributions goals.

Amna has excellent relationships and knowledge with creative and Digital Agencies, Media Houses and Research Agencies. Currently she is working as ‘Head of Marketing’ at Daali EarthFoods where she is responsible for entire portfolio of Daali which includes Spices, Flour & Rice, Honey, Oil & Ghee, Wholesome and Ready to Eat Range.

Besides Brand Management and Marketing, Amna has extensive experience in the areas of idea generation, production, and post-production of TVCs. Her role also included securing intellectual property rights by ensuring timely update of copyrights & trademarks to prevent any issues with counterfeit products.