Mujeeb Rashid

Profile

• From August 2018 to August 2020 managed the business of Mitchells Fruit Farms Limited as Chief Executive Officer and Managing Director.

• From January to August 2018 was teaching Organizational Behavior to the undergrad classes at LUMS.

• From August 2017 to January 2018 taught Principles of Management to the undergrad classes at LUMS.

• In 2017 and 2018 was also working in the capacity of Executive in Residence at LUMS.

• From mid 2009 to mid 2016 managed the business of Mitchells Fruit Farms Limited as Chief Executive Officer & Managing Director.

• In September 2008 after retirement from responsibilities at Packages Limited accepted the role of Project Director for the Bulleh Shah Paper Mills until the project completion in July 2009.

• From April 2004 until September 2008 worked as Director & General Manager of Packages Limited, responsible for all of the Company operations in the role of COO. Played a strong role in the high performance and growth of business during his period while also initiating and implementing effective and lasting systems of Human Resource, Industrial Performance & Quality Management.

• Concurrent to his responsibilities at Packages Limited was also responsible for the operations and business development of DIC Pakistan as Managing Director since June 2002. DIC Pakistan is a joint venture in Printing Ink manufacture between Packages Ltd and DIC Corporation of Japan.

• In 1999 joined Tri-Pack Films Ltd. (a joint venture between Packages Ltd. and Mitsubishi Corporation of Japan) as CEO and Managing Director. During his two years at Tri- Pack Limited, led the company through its first expansion to double the business while also at the same time transforming the organization in to a lean and effective performance driven outfit.

• From 1994 to 1999 held the responsibility of Marketing Director at Nestle Lanka Limited and was responsible for both Marketing and Sales operations as well as formulation of Long-Term plans/strategies and annual operational budgets.

• In 1980 joined Milkpak Limited, which later became Nestle Pakistan as ‘Marketing Manager’. This Company introduced the concept of aseptically packed long-life milk in Tetra Pak in the local market and later on launched a wide range of locally manufactured Nestle brands. Was responsible for both Marketing as well as Sales operations.

• Starting 1975 spent 2 years on expatriation (Tanzania - East Africa) as Marketing Manager Kibo Paper Industries (A packaging unit owned by NDC).

• Soon after Master’s in Economics from University of the Punjab in 1970, started on a career path at Packages Limited in the Marketing Department gaining an extensive business exposure for 5 years – an invaluable learning experience from a diverse range of different businesses while developing packaging solutions for different customers.